COVID-19 changed our lifestyle in 2020 and gave rise to new trends, including fashion. As we were stuck at home most of the year, comfort clothing became the major trend. Repurposing old outfits and shopping online gained momentum as shopping malls shut down. Netflix shows with great costume designs became the talk of the year, and trends emerged from there too. The end of the year witnessed new launches and styles. And now, as we have entered 2021, we think some of these fashion trends will spill over into this year too. At the same time, as we have entered a year filled with hope, we don’t mind being on the lookout for something playful and new.

For Indian ethnic wear, the dynamics have changed. People have been gravitating towards classic silhouettes with minimal embellishments. Comfortable clothing seems to be the new kid in town, and velvet seems to be making its way back into our hearts. Handmade outfits are going to take the spotlight in 2021, and if you haven't adopted Kiaayo's fashion habits, you should start right away.

Fashion is dynamic, which means that it’s constantly evolving. But, what remains constant in the Indian fashion industry is the ethnic styles. This year the spring-summer 2021 fashion trends are ready to take the industry by storm. The ethnic fashion trend has a timeless appeal that attracts women of all ages. Maybe it’s the feminine charm, the vibrant hues, or the fact that the garments are comfortable.

Since Indian ethnic wear has become quite versatile, women no longer just wear ethnic outfits for weddings and formal events. The latest 2021 fashion trends are here to stay for a long long time, be it for work or fun.

Winter and Women have a Love-Hate relationship. Women love to get dressed, womenwill plan the outfit for every upcoming event like a party, wedding, birthday, weekendseven for the gym and workout, you just name the event women will tell you what theywill be wearing. women will never compromise in their wardrobe settings but winter isthe season that can spoil every outfit you planned. No matter how cute the dress is, asweater will steal the charm. So what to wear???

We are all exposed to color psychology as soon as we’re born. For instance: girls dress in pink and the boys dress in blue.

Color attracts attention, creates an emotional connection, and leads the consumer to buy the product. Color is often the primary reason why a person is attracted to and buys a particular item of clothing. A new dress in a different color can help transform the look of a product year after year. Color captures a viewer's interest because it is both easily recognizable and distinctive. We often describe clothing in terms of color, such as "a blue suit."

Hundreds of languages, thousands of dialects, numerous clothing and food habits which differ from state to state, a terrain that is perhaps as different as the people who reside in it, diversity is something which is embedded into the soul of India. Something that the people of this country take for granted. For decades, it has been our cultural backbone. To a lay person this may seem merely symbolic. A token that unifies the nation. However, our cultural heritage has played a significant role not only in promoting our soft power across the world, but also supporting....

Gujarat has a rich legacy and a heritage of embroidery that it has offered to India and the world. There are various communities in Kutch that are engaged in Kutch embroidery such as the womenfolk of the Rabari community who are essentially cattle breeders and embroiderers for whom the latter provides a great income. There are various sub groups as well that have their own distinct styles of embroidery. There are various villages known for their exquisite Kutch embroidery with appliqué work as well as Kutch embroidery on leather.

Ajrakh cloth carries many meanings. The popular story amongst local printers is that Ajrakh means “keep it today.” It is also linked to azrakh, the Arabic word for indigo, a blue plant which thrived in the arid ecology of Kachchh until the 1956 earthquake.

Ajrak is a block-printed textile that is resist-dyed using natural dyes. Including indigo and madder. It is made in Kutch, Gujarat and is distinguished by its color- blue with red — and its complex geometric & floral patterns. 

In the wake of the pandemic, people from all over the world have suffered losses. Kiaayo has risen during these difficult times to extend a helping hand towards the artisans of Kutch who have dealt with tremendous monetary loss from being locked up in their native homes.

Kiaayo's main aim has been to employ the women of rural Kutch and other artisans who have had to resort to working as labourers instead of utilizing their artistic skills due to unemployment issues. 

The business of fashion differs in many aspects from that of craft. For sustainable collaborations between actors from the two spheres, a mediation process is necessary. In the search for sustainable environmental and social solutions in the textile and fashion production industry stakeholders are increasingly focusing on local and ethical sourcing. Traditional textile craftsmanship is a living example of slow-paced, resource mindful, and socially sustainable production.